![]() ![]() If this is a form of manipulation, then it is also an indictment of the entire field of advertising, which is designed to create demand where it often does not exist. ![]() Pandey was among those Indians who most effectively linked life’s priceless moments to the marketing of products and services - a linkage that was neither essential nor inevitable. This book tells us how Pandey thinks, what his values are, that is, what makes him tick - a sense of curiosity about Indian life and culture, massive ambition, a drive for excellence, and a penchant for identifying heartwarming content. Pandey, the lynchpin of ad agency Ogilvy India, is famous for conceptualising advertising campaigns that not only tweaked the synapses, but also twanged the heartstrings of the viewers, stoking their consumeristic aspirations in a newly liberalised Indian economy. ![]() Whether or not you are an advertising professional, you likely already know the name of Piyush Pandey as a celebrity advertising professional. ![]()
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